You took the bold step of creating an AdWords account for your business hoping to see the amazing results that your competitors have been getting. However, a few months in, and your advertising hasn’t made any considerable process and has turned into a venture that sucks your resources without giving you anything in return. You have made changes, and tried to do things to the best of your ability but it seems like you keep doing something wrong and you do not know what it is.
Running an ads campaign for your business through AdWords is a good idea because you have access to the millions of people who use Google and can have your services taken directly to those who have shown interest in it but the only way you can make it work, is by doing it right. If you have not been able to make any progress by doing it on your own, maybe it is time to look for some outside help.
Why your Ads are not Producing Good Results
Using AdWords can be a bit frustrating when you keep hitting a dead end wherever you turn and here are some reasons why your PPC campaigns have not been working.
• Low Budget: There are other businesses offering the same services or products as you and they spend thousands of dollars on digital advertising. If you underestimate the amount of competition you have when it comes to using AdWords or you are not ready to dedicate the right amount of resources towards it, then you may end up losing out.
• Low Quality Score: Google has experienced websites appearing for the wrong keywords and is always looking for websites that appear for the right keywords and have their pages structured in a way that gives users exactly what they are looking for. You can appear for a group of keywords but if they are the wrong ones, you would not get to convert users.
• You are not targeting the right audience: If you create adverts that are not specific to the group of people who will be most interested in your products, you will only end up wasting time and resources without getting any results.
• Your content is not captivating enough: Your copy plays a huge part in the success of your ads campaign. If you decide to run a campaign but do not have a captivating copy that can convert users to sales and leads, your ads may not produce good results. A good copy sends the message across to the users in a convincing way without being too salesy about it.
• You do not have the right set of skills: While you may know what a PPC campaign is all about and have spent time reviewing the ads of your competitors, it doesn’t mean that you have the skillset or the experience to engage in AdWords campaign management. Without the skills and tools to run an ads campaign, you won’t make the most out of it.
How an Expert can Help
An AdWords consultant on your team can provide you with objectives, metrics, and strategies for success. With their experience in the field, they can help you define metrics that your campaign needs to focus on to see growth and the strategy that would get you there. Also, they can help you define your budget. When all aspects of your campaign have been discussed with an expert, they can draw out a budget for you based on the areas considered and give you a good idea of how much return on investment you can expect. This way, you don’t just splurge on an ads campaign but make intentional actions.
Having a good landing page plays a key role in your success and your consultant can help you come up with a landing page design. With a landing page and other elements in place, your ads campaign becomes a guaranteed success.
Tips for Hiring One
Having a professional on your team can change the way your campaign goes but it is important that you hire the right one. The individual should be Google AdWords-certified and have good experience dealing with the type of ads you want to run.
To get a better idea of the experience and skill set of the Google AdWords consultant, you can ask to see a portfolio or have a face-to-face meeting with them to determine the type of person they are.
Over to You
After you have hired AdWords management services, you should hold regular meetings and get frequent results regarding the progress of your campaign. This is to make sure that everyone is on the same page and allows you to be as hands-on as you can.
If you are not sure about the consultant you are working with, you can always go with a short-term agreement first before committing to anything long-term.